We all know that we’re being tracked by digital marketers. In fact, it’s so ubiquitous these days that many people don’t even blink when they see a retargeting ad popping up on their screen or being served to them in their browser. But what most people don’t realize is just how effective remarketing can be […]
Category: Marketing
I hate content marketing
I don’t understand why my plumber needs a blog. Why does a roofer need a Facebook page? I don’t even have a LinkedIn account. I bet you can guess what I’m going to say next… I hate content marketing! And so should you. Content marketing is the process of manufacturing interest in your product by […]
Infinite monkey theorem
SEO is something everyone seems to be talking about at the moment, but most people still don’t know much about it. One reason for this could be because SEO is so complex and difficult to understand. In fact, many SEO practitioners don’t even understand SEO. SEO is not as simple as some would like to […]
The rise of the content marketing robot
I am a busy man. I have been invited to dinner, drinks, and events from clients of my agency – all on a single day. And despite being a full-time marketer, I also have a family life and other hobbies outside of marketing that take up my time as well. So when this article about […]